
The worlds of Irish Whiskey and Irish Hospitality have been integrated since their foundations and now, more than ever, they both face similar challenges.
The pressure to create innovative consumer focused brands is greater than ever in both industries, the quality of your product, warmth of your service and knowledge of your staff are all vital to the integrity of your brand. Finding the right balance for your business will lead to remarkable customer experiences.
Through our experience with multi-awarding winning Irish Pubs, Speciality retailers, and experience working with global Irish Whiskey brands, we have developed a list of services tailored to the development of your business and your staff.

Hospitality
- Sales & Service Training.
- Irish Whiskey & Spirits Training.
- Beverage Program Development.
- Operational Performance Review.
- Product Selection, Display & Margin Analysis.

Retail Off-Trade
- Sales & Service Training.
- Irish Whiskey & Spirits Training.
- Operational Performance Review.
- Product Selection, Display & Margin Analysis.

Irish Whiskey
- In-depth Irish Whiskey Training tailored to Distillery staff & Brand Ambassadors.
- Brand Narrative Development.
- Liquid Insight & NPD Support.
- Consumer & Distributor Masterclass Development.
Cask Strength Communications is in no way affiliated with Joel Harrison & Neil Ridley of Cask Strength Creative in the Uk.